It's All About the Brand

Communication. It can describe millions of things in the universe; talking, seeing,  and hearing. Communication is an interaction between a giver and a receiver. Everyone is subject to receive whether they know it or not. In the working world you have client relations that rely on communication. Sending on a text is communication. The ways that you interpret something physically, virtually, or emotionally are going to be different from the person sitting next to you.

Visual communication is the universes strongest form of communication. As we grow from infant to child we watch what other young children do and want to be able to do that. "If Sally can do the monkey bars than so can I, right?" is our mindset as children and it grows as we become adults. We see it most on social media through brand influencers promoting themselves or a product. It's all about the brand. According to dictionary.com, branding is " a type of product manufactured by a particular company under a particular name."

Let's look at Caralyn Miranda Koch a Buffalo native Instagram content creator who has pushed her modeling career into being an influencer and promotes plus size clothing and properly fitting undergarments. Making this type of content reaches out to women, mostly those who are not societies "norm". Her showing the proper way for a bra to fit is huge for some women and can make them feel more confident and special to themselves. Caralyn shows clothing options for plus size women with Try It On Confessionals and Fit Tip Tuesdays. She's helping to make women feel empowered and take back control of their own bodies. 

High-end fashion, well fashion in general is based off of branding. What's latest on the runway or what's the current trend. Everyone knows the iconic MK logo from Michael Kors. Every handbag that is purchased from this brand features the MK logo in either a key-chain version attached to the handbag or as a print on the actual handbag itself. It's  well-known by trend and popularity. Michael Kors is known as luxury but also offers affordability to some markets. The iconic MK can give homage to founder of the brand founder Michael Kors himself. 

The most extravagant brand known world-wide is Lady Gaga. An international superstar who is known for her insane and diverse fashion sense, is also for her creative fans. Gaga is someone who is accepting of everyone and represents herself as not one to judge anyone and to share kindness and love. She is all about expression of yourself and not hiding who you are. Gaga uses her music for many of her fans to use as an escape or guide. She has shown her actions to prove she is influential by her fashion sense, lyrics and in music, and public presence. Lady Gaga was born and raised in New York, New York. She has many associations including Haus of Gaga, Born This Way foundation, Haus Laboratories makeup and advocacy in the LGBT community.